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Automotive Seat Heater Market: by Vehicle Type (Passenger Vehicle, Light Commercial Vehicle, Heavy Commercial Vehicle), by Material Used (Composite Fiber Heater and Carbon Fiber Heater), and by Region – Global Industry Sizing, Growth, Trend, Opportunity, and Forecast (2020–2025)
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The automotive seat heater market report covers a thorough analysis of the market dynamics, business models, segmental/regional analysis, and respective market shares and strategies adopted by the key market players operating in the global market. It entails an in-depth analysis of the factors influencing the global market and market statistics indicating region wise and segment-wise market share/growth analysis. The study of the report will outlook one of the most exhaustive analyses of the market, capturing all the aspects of the automotive seat heater market.
An automotive seat heater is a type of heater integrated with the vehicle car seat to increase comfort and control the automobile seat’s surface temperature. The automotive seat heater consists of a radiator, resistor, relay, and thermostat. Heaters are insulated. Seat heaters may be mounted either internally under the seat, sometimes referred to as a heated seat, or as an external pad or cushion unit. Automotive seat heaters have regulators to control the temperature and kept beneath the passenger seats. It provides a cushion and climate that gives stability and a comfortable and joyful traveling experience. Automotive seat heaters are also recommended for long-duration journeys in cars in order to avoid back pain sufferers.
Growing demands for SUVs, premium, and luxury vehicles is one of the key factors for the growth of the automotive seat heaters market. Moreover, countries with cold climate weather are integrating the seat heater in their cars. This is an important factor for the growth of the automotive seat heater market. Developing modern and advanced technology for the future and providing passengers with autonomous and semi-autonomous vehicles with a need for protection and comfort are the main opportunities for the global automotive seat heater market. Owing to the rising disposable income, improving infrastructure, and rising standard of living in the developing economies around the world are some other factors that will support the growth of the automotive seat heaters market.
The companies in the automotive industry are incorporating the seat heaters in regular vehicles in the regions or areas where the temperature is extreme, which offers the company a competitive advantage over the other companies. In combination with heating as a climate-controlled seat, ventilation feature is expected to increase the demand for seat heaters on the market and enable the daily use of automotive seat heaters on all vehicles.
The automotive OEMs incorporate the seat heaters in the cold climate region’s regular vehicles. This factor is estimated to create new opportunities in the automotive seat heaters market. Besides this, the market for seat heaters is limited to cold regions only due to the high cost associated with these types of seats. Moreover, consumers are also reluctant to pay for expensive seats in cost-sensitive economies. These are some key factors that are expected to hamper the growth of the market.
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The report outlines the study of the automotive seat heater market on the basis of vehicle type and material used.
Based on vehicle type, the automotive seat heater market is segmented into-
Based on material used, the automotive seat heater market is segmented into-
Automotive Seat Heater Market by Vehicle Type, 2018-2025 (USD Billion)
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The global automotive seat heater market is moderately consolidated and is expected to see steady growth across the forecast period. In North America, the demand for seat heaters is increasing due to the growth in the replacement rate of seat heaters in automobiles and increasing passenger luxury and comfort. Moreover, North America has dominated the global automotive seat heaters in terms of volume and value, both followed by Europe and the Asia Pacific. In the Asia pacific seat heater market, India and China are the prominent countries for the growth of the market.
Automotive Seat heater Market Growth by Region, 2020-2025
Source: MSG Analysis, 2020
Due to increased demand for vehicle ownership and enhanced living standards in the developing regions, the automotive industry is expected to grow with a high relatively high growth rate in the near future. Rapid expansion in industrialization and technological advances in the automotive manufacturing sector in developed economies such as the U.S., Germany, France is expected to fuel the growth of the market. With increasing competition in the automotive industry, luxury and premium automobile manufacturers are now focusing on high-performance vehicles.
The leading manufacturers of automotive seat heaters are Gentherm Incorporation, Kongsberg Automotive, I G Bauerhin GmbH, Panasonic Corporation, and Check Corporation.The other leading companies in the automotive seat heater market are Champion Seat Systems, Seat Comfort Systems, Tachibana Eletech, SET Electronics, Hengfei Electronic, Firsten, Langech, Continental AG, Rostra Precision Controls, and Dorman Products.
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The automotive seat heater market report provides a thorough analysis of macro-economic factors along with the market attractiveness of every segment. The report will include an in-depth qualitative and quantitative assessment of segmental/regional outlook with the presence of the market players in the respective segment and region/country. The information concluded in the report includes the inputs from industry participants and industry experts across the value chain.
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